About Us

Our Story

It all began with machine learning (ML) algorithms developed by our co-founders – Greta Cutulenco,  Sebastian Fischmeister, and Jean-Christophe Petkovich – in the world-renowned engineering laboratories at the University of Waterloo. Their collaboration resulted in Acerta LinePulse, a suite of SaaS solutions for precision manufacturing to enhance on-station and end-of-line testing, accelerate root cause analysis, and improve first-time through (FTT) yield. 

Out of LinePulse grew our second offering, Acerta Professional Services: customized solutions developed according to customer data and specific needs. These services leverage our team’s domain expertise acquired through years of working on machine learning and artificial intelligence (ML/AI) solutions for automotive and off-highway vehicle manufacturing.

We Turn Complex Data into Actionable Insights

Driven by data science and forged from industrial experience, Acerta helps precision manufacturers turn complex product data into actionable insights. 

  • Our CEO and co-founder, Greta Cutulenco, works directly with automotive OEMs and Tier-1 manufacturers, helping them to make sense of their data. Named to the Forbes 30-Under-30 list for Manufacturing and 2019’s Canadians to Watch by Automotive News, Greta is also an Automotive Parts Manufacturers’ Association (APMA) board member. 
  • Our CSO and co-founder, Sebastian Fischmeister, is a professor with over 20 years of academic experience at the University of Waterloo and the University of Pennsylvania in data collection, analysis, and ML/AI applications. 
  • Our CTO, Alan Tan, is a 13-year SAP veteran. He brings 25+ years of technology leadership experience in cloud solutions, IoT data strategy, and operationalizing machine learning. A data scientist of UC Berkeley and a Kellogg MBA, Alan is a pioneer in bringing near-zero-maintenance machine learning to the plant floor and on-road-vehicle ecosystems. 
  • More than half of our in-house engineers are experts in data science and ML/AI technologies. 

Together, our team combines the ability to operationalize ML/AI with in-depth knowledge of the automotive, transportation, and precision manufacturing industries to unlock hidden value contained within vehicle data.

Our Values



We help precision manufacturers improve the quality of their products with quality products of our own. That means we need to strive for excellence and take pride in our work.



We use cutting-edge technology to solve problems in an industry that has been around for a century. This often requires creative thinking in business as well as development.



We encourage open lines of dialogue between everyone, from intern to CEO, data scientist to account executive.



We believe in embracing feedback with a focus on humility and personal growth, which includes asking for advice at least as often as we give it.

Leadership Team

Greta Cutulenco

Chief Executive Officer

Alan Tan

Chief Technology Officer

Jodi Johnson

Chief of Staff

Board Members

Greta Cutulenco

Co-Founder & CEO at Acerta

Sebastian Fischmeister

Co-Founder & CSO at Acerta

Brian Kobus

Partner & Head of Operations at OMERS Ventures

Chris Cawston

CEO & Principal at The Cawston Group


Omers Ventures


Microsoft Venture Fund


Radical Ventures


EQT Ventures


StandUp Ventures



Acerta Analytics Appoints Alan Tan as Chief Technology Officer
Acerta Analytics and NEXTY Electronics Collaborate on Automotive Analytics Services
Acerta Analytics and Challenger Motor Freight Partner on Fuel Economy Optimization
Acerta Analytics Releases LinePulse 2.0
Acerta Analytics & Global Alliance Automotive (GAA) AG Collaborate to Expand AI & Machine Learning in the Auto Industry
Acerta Analytics Now Offers Production Line Consultancy Services
Acerta Analytics Closes USD $7 Million in Series A Funding to Help Automakers Capture Value from Vehicle and Production Data
Acerta to Demonstrate Strategies for Dealing with Dynamic Manufacturing Data
Acerta to Showcase Manufacturing AI Platform at IAA 2019