Acerta Team Members

About Acerta

We turn complex manufacturing data into actionable insights

Driven by data science and industrial experience, Acerta helps precision manufacturers turn complex product data into actionable insights.

More than half of our in-house engineers are experts in data science and ML/AI technologies. Together, our team combines the ability to operationalize ML/AI with in-depth knowledge of the automotive, transportation, and precision manufacturing industries to unlock hidden value contained within vehicle data.

Quality control dial

Our origin story

It all began with machine learning (ML) algorithms developed by our co-founders – Greta Cutulenco, Sebastian Fischmeister, and Jean-Christophe Petkovich – in the world-renowned engineering laboratories at the University of Waterloo. Their collaboration resulted in Acerta LinePulse, a suite of SaaS solutions for precision manufacturing to enhance on-station and end-of-line testing, accelerate root cause analysis, and improve first-time through (FTT) yield. 

Out of LinePulse grew our second offering, Acerta Professional Services: customized solutions developed according to customer data and specific needs. These services leverage our team’s domain expertise acquired through years of working on machine learning and artificial intelligence (ML/AI) solutions for automotive and off-highway vehicle manufacturing.

Greta Cutulenco

Greta
Cutulenco

CEO, co-founder

Our CEO and co-founder, Greta Cutulenco, works directly with automotive OEMs and Tier-1 manufacturers, helping them to make sense of their data. Named to the Forbes 30-Under-30 list for Manufacturing and 2019’s Canadians to Watch by Automotive News, Greta is also an Automotive Parts Manufacturers’ Association (APMA) board member. 

Sebastian

Sebastian
Fischmeister

co-founder

Sebastian Fischmeister is a professor with over 20 years of academic experience at the University of Waterloo and the University of Pennsylvania in data collection, analysis, and ML/AI applications. 

Alan Tan

Alan
Tan

CTO

Our CTO, Alan Tan, is a 13-year SAP veteran. He brings 25+ years of technology leadership experience in cloud solutions, IoT data strategy, and operationalizing machine learning. A data scientist of UC Berkeley and a Kellogg MBA, Alan is a pioneer in bringing near-zero-maintenance machine learning to the plant floor and on-road-vehicle ecosystems. 

Awards and recognitions

We’re super proud when leading organizations take notice of Acerta’s accomplishments and great work! Our CEO, Greta Cutulenco, has received the following accolades.   

2022 Automotive News All-Stars

Automotive News Canada named Greta Cutulenco a 2022 All-Star, highlighting her work in “Pre-Problem Problem Solving” for the industry. 

Vivatech Award Top 30 Greta Cutulenco
Vivatech named Acerta a Top 30 Female-Founded Startup, recognizing Greta Cutulenco in their global 2022 Female Founder Challenge 
Forbes 30 under 30

Forbes named Greta Cutulenco a 30 Under 30 in 2019’s Manufacturing and Industry category 

Automotive News Canadians to Watch

Automotive News Canada named Greta Cutulenco one of the top Canadians to Watch in 2019 for our work in artificial intelligence 

Board members

Greta Cutulenco

Greta Cutulenco

CEO, co-founder

Aditya Aggarwal

Aditya Aggarwal

Partner, Venture Capital at BDC Capital Industrial Innovation Venture Fund

Brian Kobus

Brian Kobus

Partner & Head of Operations at OMERS Ventures

Chris Cawston

Chris Cawston

CEO & Principal at The Cawston Group

Our investors

We are grateful for the funding from these leading investors:

Professional memberships

To help us stay connected with other leaders in the automotive and transportation industries, our team members belong to the following organizations  

Trusted by leading OEMs and Tier-1s, including: