Revision Date: July 2023
Acerta Analytics Solutions, Inc. an Ontario incorporated company (“Acerta,”“our,” “us,” or “we”) respects your privacy. Acerta develops machine learning and artificial intelligence (ML/AI) solutions that provide actionable insights for precision manufacturers.
What We Collect and Why
There are two types of information that our Websites might collect during your visit:
- Personal Information: Personal Information means any information that may be used to identify an individual, including, but not limited to, first and last name, home or other physical address, email address and password, phone number, role/title, etc. We may ask you to provide Personal Information that will enable us to enhance your use of the Service, for purposes such as facilitating correspondence with you, providing the agreed Service(s), registering your entitlement to access certain special features, or completing transactions. It is always your choice whether or not to provide Personal Information. If you choose not to provide requested Personal Information, you may not be able to use certain features of the Service. Any Personal Information that you choose to provide will be kept confidential and used to support your relationship with Acerta and our products and services. Among other things, we want to help you quickly find information through our Service, leverage our tools to support your authorized use of our products and services, alert you to product upgrades, special offers, updated information and other new products and services from Acerta.
- Technical Information. We may collect and use technical data and related information — including but not limited to details about your device(s), system and application software, and peripherals — that is gathered periodically to facilitate the provision of software updates, product support, and other services to you (if any) related to the Service. We may also automatically receive and record information on our server logs from your browser, which could include your IP address, cookie information, browser information, and the page you requested. Technical information can be broken down into three sub-categories:
- Network Traffic Logs. Network traffic logs allow us to monitor network traffic, detect computer viruses and other software that might damage computers or our network, and monitor and tune the performance of our network. In the course of such monitoring, we may detect such information as e-mail headers, addresses from network packets, and other information. Information from these activities is used only for the purpose of maintaining the security and performance of our networks and computer systems.
- Web Visit Logs. Websites routinely collect and store information from online visitors to help manage those sites and improve service. This information includes the pages visited on the site, the date and time of the visit, the internet address (URL or IP address) of the referring site, the domain name and IP address from which the access occurred, the version of browser used, the capabilities of the browser, and search terms used on our search engines.
How We Collect and Share Personal Information
While using the Websites, you may choose to provide us with information to help us better serve your needs. For example, you may contact us, request a product demonstration, request a free trial of our solution, or you may apply for a job. Any Personal Information you share with us will be used only for the purpose indicated. Requests for information will be directed to the appropriate personnel to respond to the request. Please be aware any Personal Information that you provide to us may be transferred, stored, maintained and used both within and outside the servers, communication and data processing facilities we maintain.
If you sign up to receive marketing communications from Acerta, we may collect your first name, last name, company name, contact phone number, and email address (among other information) so we can send you mail or email regarding products and services that we believe are of interest to you. Similarly, if you subscribe to receive email notifications on our Websites, we will collect and store your email address so we can send you the information you request. You may also be added to our marketing email list when you create an Acerta Analytics account. If you do not wish to continue to receive marketing and promotional communications from us, you may opt out at any time by using the “Unsubscribe” mechanism in our marketing emails or by contacting us as set out under “Contact Us” below. Please note that you may continue to receive certain transactional and non-marketing account-related messages from Acerta.
For the purposes of recruitment, some personal information is collected and shared with third-party applications such as Bamboo. Access to this information is restricted.
Acerta does not rent, sell or share Personal Information it collects about you to or with third parties, and Personal Information collected from you is only used to provide you with our products and services and to comply with any requirements of law.
Agents, service providers or contractors of Acerta may have access to your Personal Information on a need-to-know basis for the purpose of performing services on behalf of Acerta. All such agents, service providers or contractors who have access to such information are required to keep the information confidential and not use it for any other purpose than to carry out the services they are performing for Acerta or as otherwise required by law.
Acerta, its agents, service providers or contractors may disclose Personal Information if required or permitted to do so by law or in the good faith belief that such action is necessary to: (1) conform to the edicts of the law or comply with legal process such as in response to a search warrant to a legally valid inquiry or order, or to another organization for the purposes of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise may be required or permitted by applicable Canadian, U.S. or other law or legal process, which may include lawful access by U.S. or foreign courts, law enforcement or other government authorities; (2) protect and defend the rights or property of Acerta or its agents, service providers or contractors; or (3) act in urgent circumstances to protect the personal safety of users of the Service or the public. Where a disclosure of our customers’ information is required by applicable law, we promptly notify our customer prior to complying with such requirements (to the extent we are not prohibited from doing so) and fully co-operate with our customer’s instructions with respect to our response.
Acerta requires each customer of our web-based product(s) to sign an Acerta Software and Services agreement which documents that we transmit and process Customer Data from the Customer’s equipment or servers for the purposes of providing the Service. Customer Data might include first and last name, email address, and job title/role.
Acerta uses a third-party analytics application, Pendo, to track user interactions with our product software for the purpose of determining the success of certain product features and to identify required help topics based on user behaviour. We do not share Personal Information with Pendo unless the Customer agrees to it explicitly in writing. You can read Pendo’s Trust Policy here.
How We Secure and Retain Personal Information
We maintain technical, physical, administrative, electronic, and procedural safeguards designed to protect your Personal Information. Our systems are designed to protect Personal Information from unauthorized usage on shared computers in that users are required to log in through our applications.
We may also retain aggregate information beyond this time for research purposes and to help us develop and improve our Services. You cannot be identified from aggregate information retained or used for these purposes.
As per the notes above, Acerta uses the HubSpot customer relationship management tool for certain marketing automation activities and the Salesforce customer relationship management database to store contact information about customers, prospective customers, and business associates of Acerta.
Who Has Access to Personal Information
If we receive a request from an individual to access or update Personal Information we maintain on behalf of a customer, we will direct that individual to the relevant customer. We will assist our customers wherever possible in responding to individual access requests.
Subject to applicable law, you have the right to access, update and correct inaccuracies in your Personal Information in our custody or control. You may request access, updating and corrections of inaccuracies in your Personal Information in our custody or control by emailing or writing to us at the contact information set out below. We may request certain Personal Information for the purpose of verifying the identity of the individual seeking access to his or her Personal Information records.
If you would like us to stop sending you marketing-related email messages (e.g., our newsletter), please email your request to Marketing@acerta.ai.
If you wish Acerta to delete your Personal Information from our systems entirely, send your request to Marketing@acerta.ai. However, please note that this might impact our ability to provide you with anticipated Services.