Meet our Leadership Team
Greta
Cutulenco
CEO and co-founder
Greta co-founded Acerta Analytics in 2017 and currently leads the company’s SLT and sales teams. She works with automotive OEMs and Tier-1 manufacturers, helping them make sense of their data. Greta was named to the Forbes 30-Under-30 for Manufacturing and Canadians to Watch by Automotive News. She is an Automotive Parts Manufacturers’ Association (APMA) board member.
Greta holds a Bachelor of Software Engineering from the University of Waterloo.
Alan Tan
CTO
Alan was a pioneer in bringing near-zero-maintenance machine learning to plant floor and on-road vehicle ecosystems. He leverages 25+ years of leadership experience in cloud solutions, IoT data strategy, and operationalizing machine learning.
Alan holds a Master of Information and Data Science from UC Berkeley and a Master of Business Administration from Kellogg-Schulich through Northwestern and York Universities.
David Vuong
Product
Manager
David holds a Master of Science degree in Management Information Systems from Queen’s University and a Bachelor of Commerce degree from Ryerson University.
Heidi Marr
Senior Director Marketing
Heidi defines Acerta’s marketing strategy and leads the team responsible for generating demand for the company’s products and services.
Heidi holds a Masters Certificate in Marketing Communications Leadership from Schulich Executive Education Centre at York University and a Master of Arts in Language and Professional Writing from the University of Waterloo.
Nathan Lai
Director of Customer Success
Nathan manages a team of data scientists who support Acerta’s customer engagements, including all LinePulse product deployments and customized Professional Services projects.
Nathan holds a Bachelor of Mechanical Engineering from the University of Waterloo.
Greta
Cutulenco
CEO and co-founder
Greta co-founded Acerta Analytics in 2017 and currently leads the company’s SLT and sales teams. She works with automotive OEMs and Tier-1 manufacturers, helping them make sense of their data. Greta was named to the Forbes 30-Under-30 for Manufacturing and Canadians to Watch by Automotive News. She is an Automotive Parts Manufacturers’ Association (APMA) board member.
Greta holds a Bachelor of Software Engineering from the University of Waterloo.
Alan Tan
CTO
Alan was a pioneer in bringing near-zero-maintenance machine learning to plant floor and on-road vehicle ecosystems. He leverages 25+ years of leadership experience in cloud solutions, IoT data strategy, and operationalizing machine learning.
Alan holds a Master of Information and Data Science from UC Berkeley and a Master of Business Administration from Kellogg-Schulich through Northwestern and York Universities.
David Vuong
Senior Director
of product
David brings rich experience in launching, improving, and overhauling cloud software products in automotive retail and industrial health & safety. David’s team improves on how our LinePulse solution drives actionable insights from complex product data.
David holds a Master of Science degree in Management Information Systems from Queen’s University and a Bachelor of Commerce degree from Ryerson University.
Heidi Marr
Senior Director Marketing
Heidi defines Acerta’s marketing strategy and leads the team responsible for generating demand for the company’s products and services.
Heidi holds a Masters Certificate in Marketing Communications Leadership from Schulich Executive Education Centre at York University and a Master of Arts in Language and Professional Writing from the University of Waterloo.
Nathan Lai
Director of Customer Success
Nathan manages a team of data scientists who support Acerta’s customer engagements, including all LinePulse product deployments and customized Professional Services projects.
Nathan holds a Bachelor of Mechanical Engineering from the University of Waterloo.
Xiudong Xe
Financial
Controller
Xiudong oversees Acerta’s business planning and day-to-day financial operations.
He holds an MBA along with CPA and CMA designations from the Ivey School of Business at Western University.