Acerta Senior Leadership Team

Meet our leadership team

Greta Cutulenco

Greta Cutulenco

CEO and co-founder

Greta co-founded Acerta Analytics in 2017 and currently leads the company’s senior leadership and sales teams. She works directly with automotive OEMs and Tier-1 manufacturers, helping them make sense of their manufacturing data. Named a Forbes 30-Under-30 for Manufacturing, a 2022 Industry All-Star and a 2019 Canadian to Watch by Automotive News Canada, Greta is also an Automotive Parts Manufacturers’ Association (APMA) board member.

Greta holds a Bachelor of Software Engineering from the University of Waterloo.

Alan Tan

Alan Tan


Alan was a pioneer in bringing near-zero-maintenance machine learning to plant floor and on-road vehicle ecosystems. He leverages 25+ years of leadership experience in cloud solutions, IoT data strategy, and operationalizing machine learning.

Alan holds a Master of Information and Data Science from UC Berkeley and a Master of Business Administration from Kellogg-Schulich through Northwestern and York Universities.

Heidi Marr

Heidi Marr

Senior Director of Marketing

Heidi defines Acerta’s marketing strategy and leads the team responsible for generating demand for the company’s products and services.

Heidi holds a Masters Certificate in Marketing Communications Leadership from Schulich Executive Education Centre at York University and a Master of Arts in Language and Professional Writing from the University of Waterloo.


Xiudong Xe


Xiudong oversees Acerta’s business planning and day-to-day financial operations.

He holds an MBA along with CPA and CMA designations from the Ivey School of Business at Western University.